CREATING HAWAII TOURISM: A MEMOIR BY ROBERT C. ALLEN

Robert C. Allen, a leader in the tourism-related ground transportation, airline, hotel, and cruise industries has written a memoir about post-World War II tourism in Hawai'i entitled Creating Hawai'i Tourism. Allen describes the events and people that transformed Hawai'i from a small resort into a world-class tourist mecca including the hotels, airlines, travel agents, beach boys, musicians, and most important, the “builders,” the men and women who propelled Hawai'i to the forefront of the visitor industry. Engaged in every facet of the industry, Allen worked for or with every prominent individual in Hawai'i 's dramatic growth and development of tourism. A pioneer in calling on the travel agents on the mainland and spreading the word as to Hawai'i 's customs and attributes, Allen became a leader in the Islands ' marketing and sales programs.

Bess Press , celebrating 25 years of independent publishing is located in Honolulu , Hawai'i and publishes trade titles about Pacific-related topics in the following categories: children's literature, cookbooks, humor, sports, languages, reference books, and guidebooks.

Review copies and digital images are available from Bess Press: info@besspress.com , (808) 734-7159, ext. 21.

ISBN 1-57306-206-5, 272 pages, $14.95